Pioneer Foods to buy 50% of Futurelife

May 24, 2016


Fast-moving consumer goods company Pioneer Food Group [JSE:PFG] announced on Thursday that it has entered into an agreement to acquire a 50% stake in Futurelife Health Products.

Futurelife is a scientifically formulated, nutrient-dense food products company. The purchase price of the deal was not disclosed.

According to Pioneer Foods – which houses brands such as Weet-Bix, Bokomo, Liqui-Fruit, Sasko and White Star – the transaction will complement its existing product portfolio, as Pioneer is not currently represented in the functional foods category.

Source: Fin24